About us

Founded in Cypress, Texas, in 2016, Mind Over Matter Athlete was created to inspire individuals to push their limits and challenge themselves through endurance sports. Built on the belief that "the body achieves what the mind believes," our founder set out to create more than just a brand—it’s a community rooted in the simple truth: "When you win the battle of the mind, anything is possible."

Owners Cody and Katie Solbo exemplify the core values of Mind Over Matter every day. As active triathletes, they live by the mantra “Silence the Enemy Within” and consistently strive to achieve their best selves, both in sport and in life. To them, Mind Over Matter is far more than a brand; it’s a family and a thriving community. This ever-growing community is the driving force behind every product they create and every effort they make.

Today, Mind Over Matter Athlete is a collective of individuals who embody the spirit of resilience and refuse to settle for average or give up in the face of adversity. We believe that no meaningful goal comes without challenges and that the greater the obstacle, the more rewarding the triumph. Our mission is clear: to inspire and encourage people to face adversity head-on because through adversity comes perseverance, and through perseverance comes strength.

When you win the battle of the mind, leave no doubt—anything is possible.